THE BEST WAY TO DRIVE MORE TRAFFIC TO YOUR WEBSITE If your business has a website, then this website serves as the virtual representation of your business. The best way to draw more attention to this website, is to get your website optimized for search engines like Google. Here’s how it works: when a person […]

WHAT IS RETARGETING AND IS IT FOR YOUR BUSINESS? After visiting the website for a food-delivery service called Deliveroo, a big competitor of UberEats here in Dubai, I suddenly started noticing display ads for Deliveroo on every social media application I would open. From my Facebook news feed on my phone to my IMO account […]

LEARN MORE ABOUT FACEBOOK’S CONTEST IN AFRICA AND THE MIDDLE EAST Facebook is challenging all developers in the Middle East and Africa to join in on the Bots for Messenger Developer Challenge and create innovative bots. Facebook’s culture thrives in promoting new innovations and new platforms and the contest is in alignment with the Corporation’s […]

Studies show that the average internet user between the ages of 16-64 is active on 5 or 6 different social media accounts. Facebook alone has recorded 1,871 million active users as of January 2017. With these kinds of numbers, it’s no wonder that businesses have started paying more attention to their online presence in social […]

Facebook remains the king of all social media this year with around 1,871 million active users. Hence, Facebook still remains one of the most relevant places to build your social media presence. For this reason, aiming for as high interaction as possible on your Facebook page is a really good way to get your business […]

TIPS TO KEEP YOUR BUSINESS AFLOAT IN THE FIRST YEAR. The boxer, Mike Tyson, once said in a press conference “Everybody has a plan until they get punched in the mouth”. While Tyson might have simply been giving a witty answer in rebuttal to his opponent’s trash-talking, he spoke a profound truth that any business […]

Three years ago, a private basic education institute that had been started in the area where I was living at the time was forced to closed down. The school had been growing and had quite a large number of students. However, the school’s founder had not been able to track the cash flow of the […]

THESE APPS CAN HELP YOU CREATE YOUR OWN APP WITHOUT CODING SKILLS. So you have a great idea for a new app but you don’t speak C++, C#, android, iOS or any other programming language for that reason. Is all hope lost? The answer is no; in fact we live in an age where coders […]

What ideas come to mind when you hear the word “Dubai”? Does your mind begin to formulate images of the sorts of innovations and technological advancements that have led to the city of Dubai being classified as the most rapidly growing city in the world? Do you begin to form a Guinness Book of World […]

Being successful is cheaper than you think. While everyone is busy looking for jobs around Dubai, there is actually an untapped reservoir for setting yourself up as an entrepreneur in the city. What we’re trying to say here is that why compete in the rat race when for only a couple of hundred dirhams you […]