Category Archives: Business Entrepreneur


Why you need digital marketing now more than ever

A majority of entrepreneurs and leaders embrace the fact that innovation is the lifeline of a successful company, while doing so they have neglected the importance of marketing, especially digital marketing. Evidently, this often results in loss/waste of opportunities which unfortunately leads to failure of many businesses. Marketing for a business, in its richest and […]

Turn your idea into a thriving business

Without doubt, successful businesses need a brilliant idea to start with.  However, in today’s fiercely competitive work environment, young entrepreneurs think innovation is the way to stand out from the crowd, which is rather untrue. Everyone has a big idea but not all turn into profitable businesses. Here’s a list of how to make your […]

An easy guide to rebranding your company

It’s no surprise that various businesses, small and large have been severely affected by the pandemic. However, there’s one way to fight the situation and make your company stable, again – rebranding. In addition, if you are considering a rebrand for your company because of the company’s mission/vision or values have altered, especially given the […]

Indicators to enhance creativity at work

A good workplace should encourage creativity and overflow with it. A creative workplace is not natural, but it can certainly be developed. Creativity finds you at an unexpected time and place, but don’t wait for it to find you, keep looking. Not every job requires constant creative skills, but you can improve the teams’ or […]

Top 6 tactics to get work done from home during the isolation period

If you’re absolutely new to work-from-home pattern of work because of the pandemic, there are a few things that would require change in order to make work from home a success. Check out these tips to ensure productivity: Maintain regular hours Create a schedule for your working hours and stick to it. When you have […]

Protecting Your Business Against Another Pandemic

Coronavirus has led to an unforeseen disruption of business activities, abrupt shutdowns, job losses, forceful restructuring, salary cuts, and economic hardship. All these are as a result of a general ill-preparedness of the ecosystem.     The business landscape had not seen anything compared to COVID-19. The first global pandemic was the Spanish Flu that ravaged […]

Which is better when inflation rates are high on investments? Hedging or Protecting?

The value of money often shrinks whenever there is an inflation. In such case, investors need to find a way to manage the situation accordingly. This is vital to sustaining one’s investments and return on the investment.   Prices of household’s items change in due course due to inflation and to understand the importance, its […]

Business Personality of the Week – Patrice Motsepe

Patrice Tlhopane Motsepe is our Business Person of the Week. He is a South African businessman that deals in gold, metals and platinum.   He got exposed to the mining industry while growing up as a young boy. His father had a shop that was frequently visited by mine workers. Patrice bagged a Bachelor of Arts degree from […]

Business Personality of the Week- Arif Amiri

Arif Amiri is our Business Person of the Week. He is the CEO of Dubai International Financial Centre (DIFC), a free trade zone that houses blocks of residential and office complexes. He holds a Bachelor’s degree in Aviation Business Administration from the Embry-Riddle Aeronautical University, Florida. He also obtained a post-graduate diploma in Organization Behaviour […]

10 Simple Ways to Navigate Your Business during these Turbulent Times.

These are unprecedented and uncertain times. The whole world is in a frenzy. One Virus, multiple deaths, several cities on lock-down, a lot more impending cases; looming fear all over the world. The economic fallout from COVID-19 is already being felt, and economists predict those affects will only continue. We are not here to push an agenda of fear. We’re […]