Branding is commonly considered to be one of the most important components in the success of any organization.
Creating a strong brand extends well beyond the logo, font, and products you offer.
Your brand is an opportunity to share a story with your customers.
What distinguishes your company from others is the customer experience you offered, the culture you fostered, and most notably, the way you conduct business.
Customers’ perceptions of a company are shaped by its brand.
What your company believes should be reflected in your brand.
At every stage of your company’s development, you should focus on building your brand and implementing an effective brand strategy.
When asked to describe their business model, many businesses struggle.
A brand’s identity must be clear and authentic in order for it to be successful.
Consumers must be emotionally connected to businesses in order to be successful.
Your company’s brand can help it stand out from the crowd.
Customers value businesses with consistent brands.
Brand consistency is ensuring that your brand values, identity, and communication are consistent throughout all channels of your organization’s communication.
We’ve compiled a list of important branding facts for you:
Authenticity is important to 88% of consumers when choosing brands.
46% of people would pay more for reputable brands.
Brand consistency increases revenue by 33%.
73% of consumers say customer experience influences purchases.
79% of consumers agree that user-generated content influences their purchases.
73% of customers love a brand whose customer service is friendly.
74% of consumers develop brand loyalty through content.
Read more on Crenov8:
Fostering Innovation through User Experience Design
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