Businesses all over the world are engaging the shift from traditional to digital advertising. Nowadays, everyone is utilizing digital marketing to meet business goals: the same reason why ads pop up whenever you surf the net.

According to Google, 80% of consumers now use search engine queries to find information about local businesses – where to buy, where to eat, where to move, etc. You can purchase anything from anywhere and also sell anything anywhere in the world. Life and trade on digital is becoming boundless and limitless due to the major improvements we have experienced in technology. 

This is why every entrepreneur needs to employ modern digital marketing tricks to optimize platforms for online searches.

Facebook & Instagram Ads

What better way to utilize a Facebook account than to advertise your business? About 2 million small and medium-sized businesses advertise on Facebook. It is an inexpensive and efficient way to market to audiences based on demography, interest, age, sex, and gender. 

What more? You can also advertise on Instagram to an audience segmented and positioned for visual sales. For fashion, lifestyle and visually appealing products and even services, Instagram is your best bet.

Google My Business

Every entrepreneur should create a Google My Business account. Those who don’t have websites can simply create a free domain from sites such as WordPress, Network Solutions, Wix and SquareSpace.

A Google My Business account will enable your business to appear on Google Map and search results. The listing will rank your site immediately after paid ads and before organic search results. Optimizing business profile gives it more credibility, visibility, and even sales.

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Content is King

Every entrepreneur should pay attention to website contents before running Ads. When optimized for search engines, content can boost your online visibility. Conduct keyword research to discover what people search for and use these keywords to optimize your content. Download an SEO plugin to optimize titles, subheadings, add tags to photos and page descriptions on your website.

Google Adwords

Google Adwords is one of the most used digital marketing tricks for entrepreneurs. It is a paid channel that delivers relevant search results to users. Conduct keyword research so that prospects can find you online. Bid for keywords that ranks for your local business and pay per click. This way, your ads are shown to users based on their search.

Social Media Marketing

You never go wrong with social media marketing. It gives you instant access to reach billions of active users around the world. The trick is to publish quality content specifically designed for each unique platform. 

How? Post more images on Instagram, business tips on LinkedIn and write all you want on Facebook. Your focus should be to post what each audience consider interesting rather than wasting time creating general posts for all platforms.

New Media Marketing

New Media, otherwise known as Influencer marketing is bae. If you can afford it, employ social media influencers to advertise your business. Influencers can help sponsor your product or services to their large group of followers for a fee. They position your business as an authority in your field and reach previously inaccessible audiences.

Want More Tricks? Why not!

• Update business information and publish quality content daily.  
• Ensure that your website is mobile-friendly: A mobile responsive website is more interesting for mobile phone users to visit.
• Make sure that your business address, phone numbers and other critical data are accurate on the website.
• Let your web contents, blog posts and emails stay consistent with your business identity and core values. 
• Make your blog content engaging. Re purpose articles as engaging images on social media platforms because people relate more with visual contents than texts. Do not eliminate textual contents but keep at a minimal by mixing it with images, infographics, podcasts and videos.
• Promote positive reviews on your website for prospects searching for your business-related keywords.
• Optimize the URL displayed in your search ad to make it relevant to the product that you are promoting.
• Ensure to follow rules of search engine ads before running campaigns. Achieve this by writing a strong call to action for Ads that can result in sales.