{"id":276,"date":"2020-03-25T15:10:37","date_gmt":"2020-03-25T10:40:37","guid":{"rendered":"https:\/\/crenov8.com\/blog\/?p=276"},"modified":"2020-03-25T15:10:37","modified_gmt":"2020-03-25T10:40:37","slug":"10-simple-ways-to-navigate-your-business-during-these-turbulent-times","status":"publish","type":"post","link":"https:\/\/crenov8.com\/blog\/10-simple-ways-to-navigate-your-business-during-these-turbulent-times\/","title":{"rendered":"10 Simple Ways to Navigate Your Business during these Turbulent Times."},"content":{"rendered":"

These are unprecedented and uncertain times.\u00a0<\/span>The whole world is in a frenzy. One Virus, multiple deaths,\u00a0<\/span>several cities on lock-down, a <\/span>lot<\/span>\u00a0more impending cases; looming fear all over the world.\u00a0<\/span>The economic fallout from COVID-19 is already being felt, and\u202f<\/span>economists predict those affects will only continue<\/span><\/a>. We are not here to push an agenda of fear. We\u2019re here to provide guidance and insight where we can during this sensitive and difficult time.<\/span>\u00a0<\/span><\/p>\n

We understand that keeping your business afloat during tumultuous global events can be a tightrope walk. You don\u2019t want to say or do the wr<\/span>ong thing, but you also want to reach out to your customers. If you\u2019re attempting to navigate this delicate balance right now, here are ten things to keep in mind when marketing during a crisis:<\/span>\u00a0<\/span><\/p>\n

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  1. Empathize Deeply with Your Customers<\/span><\/b><\/li>\n<\/ol>\n

    In these times, you need to put yourself in the shoes of your customers, which isn\u2019t that difficult right now. So many are glued to the news in fear. Just about every company is issuing a statement about this crisis. Now that you have empathized with your customers, you can help ensure they actively hear and receive your messaging positively. In short, given this climate, you must understand your customer\u2019s current state (emotional, economic, etc.)<\/span>\u00a0and empathize deeply with them.<\/span>\u00a0<\/span><\/p>\n

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    1. Address Your Customers\u2019 Concerns<\/span><\/b>\u2013 Put them first<\/span><\/b><\/li>\n<\/ol>\n

      Marketing<\/span>\u00a0and selling<\/span>\u00a0during a crisis\u00a0<\/span>is<\/span>\u00a0trickier and more delicate, but the best practices and underlying principles remain the same. You still need to determine your customers\u2019 needs (overall and, especially, relative to the problem you solve). And you still need to address those needs in your messaging. Now is not the time to put your needs before theirs. Rather, put your customers and their well-being first in your messaging. Consider what value you can provide in order to be most helpful.<\/span>\u00a0<\/span><\/p>\n

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      1. Plan to Be Helpful, Not Opportunistic<\/span><\/b><\/li>\n<\/ol>\n

        After you\u2019ve empathized and addressed your customer\u2019s needs to message towards, you\u2019re ready to send out messaging from your brand. But, before hitting \u201csend,\u201d you\u2019ll need to organize your specific strategy. Because the crisis is happening right now, you do need to move quickly, but ensure you\u2019ve thought how your communications will be received. The last thing you want is to be perceived as insensitive and\/or profiteering<\/span>\u00a0from a global hazard such as we currently face.<\/span>\u00a0<\/span><\/p>\n

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        1. Set <\/span><\/b>Reasonable <\/span><\/b>Expectations, and\u00a0<\/span><\/b>Constantly\u00a0<\/span><\/b>Communicate<\/span><\/b>\u00a0<\/span><\/li>\n<\/ol>\n

          Many businesses have been directly affected by this pandemic.\u00a0<\/span>Some have even shut down operations and sale this period.\u00a0<\/span>Even if you haven\u2019t been forced to\u00a0<\/span>actually close<\/span>\u00a0your doors, it\u2019s a good bet you\u2019re feeling the ripples of this global event. It\u2019s a time of uncertainty for you, but it\u2019s also equally confusing for your customers. They likely have questions about how your business has changed, if at all, and they want to know what to expect in the coming weeks and beyond. It\u2019s your job to keep them informed by maintaining open lines of communication. This is an opportunity to deepen customer relationships long after this crisis has passed.<\/span>\u00a0<\/span><\/p>\n

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          1. Nurture One-to-One Communication Channels<\/span><\/b><\/li>\n<\/ol>\n

            One-to-one communication channels include the following:<\/span>\u00a0<\/span><\/p>\n