Working from home for more than a year has shown that virtual meetings and working remotely can be successful in most cases.

Many consumers, according to a recent study, prefer the virtual approach.

With no way of knowing when the world will return to any semblance of “normal life,” most companies are preparing to run their operations under the assumption that the majority of their revenues will always have to be achieved virtually.

It’s becoming even more difficult as more people work remotely and are overwhelmed by too many distractions.

Remote salespeople will have to make a deliberate endeavor now, more than ever, to listen not only the words which the person is saying, but to comprehend the whole message being conveyed.

Customers nowadays demand more from a presentation.

Remote sales teams must be able to build and produce engaging sales presentations that include slides, documentation, illustrations, and visuals such as videos/photos.

However, the virtual selling model is still evolving, and significant change takes time.

Meanwhile, consumer expectations for virtual transactions in terms of speed, experience, and response quality and context are rapidly changing.

One of the most complicated aspects of virtual marketing is establishing and sustaining consumer relationships in the absence of face-to-face contact.

Redesigning the sales model to represent underlying shifts in go to market and best take advantage of these resource, data, and technology assets is anticipating consumer needs and desires, personalizing tailored content to address them, and facilitating successful meetings that drive the sales process further.

Slightly quicker meetings, more interactions, and more normal follow-up are all advantages of virtual selling.

If the pandemic progresses, remote work will become more prevalent, necessitating the use of virtual selling in the business world.

Most importantly, learning how to manage virtual selling for your organization will help you increase sales and improve relations with customers.

Read More on Crenov8:

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The Importance of Passive Collaboration and Why it is Essential to your Business

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The post Marketing Strategy Trends You Need to Know To Increase Revenue (Analytics) appeared first on Blog.

Setting goals are one step to achieving certain milestones, but putting plans in place to achieve set goals is the final cork to the bottle. 

See these few new year planner tips on how you can adequately plan your year and achieve your goals.

First off, Set Realistic Goals: Your plans are bound to fail if your goals are unrealistic. You need to set realistic goals that you can meet. Realistic goals are goals within your capacity — goals whose chances of success are very high because their bars are easily reachable. The ‘Why’ behind each of your goals will help you pick out the real ones.

Define your Priorities: You have succeeded in setting realistic goals; the next thing is to arrange them in order of their priorities. Defining your priorities helps you organize your plans in their proper hierarchy. Some needs are more pressing than others. Those urgent needs should top the list while the not so important ones come afterward.

List Your Projects: This is where you break down your top goals into smaller steps. The smaller steps help you create a schedule that will be easily achievable. If one of your top priorities borders on finances, then the smaller steps should be; setting up a savings plan, restricting certain funds, etc.

Create a Schedule: A well-managed plan is a key to achieving important goals. You have to create a schedule that aligns with your goal. This will help you properly manage your time and plan. The schedule you create will help keep you on track as it will help block out times you need to work on your goals each day.

Avoid Distractions: Distractions are plan killers. Now that you have put everything in place, it’s super-imperative that you do well to avoid distractions. If your goal is to break off certain habits, avoiding friends and situations that will cause you to relapse. If it is to meet up tasks, avoid your phone and social media at work, etc.

Create Play Time: This is the time you take out to tend to things you like. It is your fun time. This streamlined time is for more self-discovery. If you dedicate time to have a little fun, you won’t spend the time meant for work tending to distractions.

You have come this far, and it is applaudable. However, should your plan not go as planned, please do not go too hard on yourself. It is essential to know that life sometimes happens, even with our perfect road map. Unexpected scenarios might pop up, unforeseen emergencies might come up, but your plan will help you quickly get back on track. 

Here’s to you crushing your goals.

Written by:

Marvis- Clara Kamalu

More on Crenov8:

• Why Invest in the UAE Series – Business Setup in Dubai
• The Power of Market Research in a Data-driven World
• Why you need Website Management and Maintenance
• Why You Should Use the Services of a Consultant
• The Top 10 Richest Businessmen of 2019

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Are you running your own business? Well if you are, you have a lot of different things on your plate that you must handle. Even if you aren’t a business owner, like most people, you have to handle a really large workload. But, how do you handle this huge workload? Many of us, myself not secluded, get overworked by tons of expected deliverables due at one point in time. Here are five time-saving practices that might help you get better organized and work quicker.

Create a to-do list for each new day and star at least three important items that you expect to get done that day. This is a sort of benchmark you can use to measure each day’s productivity. This is a sort of informal way of planning your day. The to-do list can be on scrap pieces of paper or you can input it onto your phone as a list of reminders for the day so that you receive a reminder when a starred item is due.

Set a weekly goal for yourself and consider practical ways in which you can accomplish the goal. If the goal is to finish up a project by the end of the week, for example, break down the processes involved in completing the project into daily deliverables. If the project is meant for a team of people, break it down and assign roles to smaller divisions of the team with a deadline for deliverables. Taking the project step by step makes it easier to handle for everyone and it no longer seems as overwhelming as compared to when it was tackled as the whole picture.

Avoid multi-tasking. No matter how great you may be at multi-tasking (I consider myself a bit of a master personally), doing several things at the same time means that every one of those things is done partially well. It is ultimately more efficient to concentrate on getting one thing done excellently at a time as opposed to getting three or four things completed.

Put all your appointments in a digital calendar such as a Google Calendar or a Microsoft Outlook Calendar. These kinds of calendars can be shared with other people like your secretary for example, so that you receive consistent and timely reminders of important events and meetings. When you’re very busy, it isn’t difficult to allow one event to slip through the cracks and miss out on something important. This is the reason why having a calendar that will notify you to say via email or an alert on your phone is helpful.

Finally, it is important that each week, you review the week and consider the things you did well, the things that did not go so well and why each of these circumstances occurred the way they did. Going over your week is not a time for you to look for others to blame, but a time for you to assess both yourself and your business. Jot down the things you can improve upon. During this period set aside for reflection, also go through all the notifications and the emails on your phone, (try not to get distracted by the news feed) and get to a point of having zero pending notifications.

These are but a few, simple, time-saving tips you can easily implement to improve your productivity. In your business, requiring these simple things from all your employees could easily improve general productivity as well. It is always important, in addition, that you allow there to be some balance between working, taking a break and getting enough sleep as well.

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After visiting the website for a food-delivery service called Deliveroo, a big competitor of UberEats here in Dubai, I suddenly started noticing display ads for Deliveroo on every social media application I would open. From my Facebook news feed on my phone to my IMO account as I was placing a call, scrumptious meals were consistently displayed with a link to Deliveroo. So, the next time I found myself with a desire to order some take-out but not sure about what I wanted to eat, the first thing that came to my mind was to go to Deliveroo’s website and order any food which looked appetizing. What does this mean for a business? A good strategy for your business to take up in advertising is to “retarget” people who have once visited your website before. How can you do this? First, here are a couple of tips you need to know:

Retargeting is a marketing technique that allows your business to market itself to people who visited your website but did not make any purchases or who left the website after a few minutes (ie.-bounced website traffic). It uses website cookies to identify people who visit the website. A “cookie” is a small table containing pairs of data values that are particular to your website and are added to the website when it is originally coded. Hence, every time a person visits your website, an anonymous browser cookie is dropped in the coding, called a “pixel”, which alerts ad services and specific retargeting providers that this person has visited your website.

As a company, if you would like to specifically retarget these potential customers, it is advisable to see a special retargeting providing. Four popular retargeting providers are:

• • • Adroll
    • Retargeted
    • Fetchback
    • Chango

In order to access these companies’ services, you have to subscribe to them or buy packages. There are different ways to retarget an audience, for example via social media or on google display network. Based on which kind of retargeting you would like to pursue, one of these products would be your best choice. Learn more about these services by clicking on this link.

Later on, when the potential customer is surfing the web, your company’s ad will appear on the web page. In the case of social media, it can reappear in the banners of the main page, or in the potential customer’s Facebook Newsfeed among other examples. The goal is that seeing the ad of a brand that a person has already become somewhat familiar with will attract more of their attention than the ad of a brand they do not know.

Retargeting is a good way to get more customers because studies show that 98% of visitors that visit a website leave without converting. These are people who are now familiar with your brand but did not give it a second thought. By retargeting these potential customers, you increase the odds of them thinking of your brand when they need a good or service that you may be offering. However, it is important to note that retargeting is most effective when it is a part of a planned out digital marketing strategy as it does not yield direct results.

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For this reason, aiming for as high interaction as possible on your Facebook page is a really good way to get your business in the mind of the customers. With so many different businesses and so many Facebook pages available though, how do you get more attention for yours without paying to boost a post?

The first thing you need to know is that Facebook makes analytics of your page’s performance available to you in a very convenient way. To access these analytics, go to your page and click on the Posts tab. Underneath the page’s banner, click on the more options icon and select view insights in the drop-down menu that appears. Under page insights, look at your posts for the last three months and study the reach and engagement of each post to see if the numbers are low, or are decreasing. These values can be used to assess how relevant your posts are. To make the analysis easier, download your data into a spreadsheet-like excel and look at the page both before and after certain posts to see which ones are getting more engagement and which ones are getting less.

The average post has a relevance of about 72 hours. However, there are certain posts that users find relevant longer than the usual lifespan and engage with for a longer time. These posts are known as “evergreen posts”. In order to build up more engagement for your page, there should be a fair quantity of evergreen posts so that some of your posts continue to be shared continuously. Evergreen posts are not news articles, statistics, seasonal or holiday-specific information, or a post about the latest trends. Rather, they cover common and easily relatable concepts like weight loss, love and romance, jokes, and food among others.

Getting higher engagement is not about posting more content but it’s about posting what is considered quality content. This notwithstanding, it is still advisable to post more than once in a day but finding the right mix for your business will require you to play around with it a little and find the right fit. With regards to quality, however, aim to make posts that display your unique personality and use a mixture of text, pictures, videos, and links. Facebook engagement stats show that image posts get 179% more interactions and that video posts are the most shared type of post getting an average of 89.5 average Facebook shares. In addition, try to ask a question because content ending with questions also get 162% more interactions.

Know your target audience for a post. Create a post in such a way that it is relevant to the audience of Facebook users you would like to target specifically. In addition, use Facebook’s organic post targeting to deliver the content to the audience you feel will be the most likely to engage with the post. Facebook allows you to target audiences based on 8 criteria: gender, relationship status, education level, age, location, language, interests and post end date.

Most importantly, pay attention to the time you put up a post. Only 300 of 1500 possible posts show up in a person’s news feed. So your chances of getting noticed are higher when fewer people are also putting up posts at the same time. Posting prior to peak times for engagement give your post a head start. Interestingly, overall engagement seems to be highest on Sunday.

Use these tips to adjust your strategy for posting Facebook content and the engagement of your posts should increase. It is important to note, however, that each page and its audience are different. These tips must be taken and personalized to fit your audience and your page’s unique voice. Experiment with posts and methods to get the optimum engagement for your Facebook page.

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