THE BEST WAY TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

If your business has a website, then this website serves as the virtual representation of your business. The best way to draw more attention to this website, is to get your website optimized for search engines like Google. Here’s how it works: when a person Googles anything, Google analyzes all of the webpages available on the web and posts the websites it views most relevant to the person’s search in the search results. By this algorithm, the sites at the top are usually what Google considers the most relevant to the person’s search based on a number of factors. Most people therefore, never make it to the second page of their search unless they are doing some rigorous digging for an academic project for example. As a result, the sites that appear on the first page direct more website traffic to themselves. For your business’ website, this means, the more you show up on the first page of any search engine, you are likely to direct more traffic to your site. This is why search engine optimization (SEO) is important. Let us specifically discuss organic search engine optimization here.

Organic optimization practices, take time to yield results. However, building up organic optimization can be rewarding as it presents the credibility of your business to viewers at no financial cost to your company.

Prior to doing anything, you have to ensure that the webpage(s) itself is optimized for search engine use. In other words, ensure that your on-page optimization is done well. This requires a number of different factors that are explained in detail at this link. When designing your website, it is important to note that more and more people are browsing with their mobile phones and therefore, your website should be accessible by mobile phone.

The next thing you need to do is have a content development strategy. The average article has a lifespan of 72 hours. Thus, it is advisable to have a blog on your website that is consistently updated with fresh content. With each new article that is written, you provide a topic that is relevant to someone’s search and drive more traffic to your website. But do not use the blog to post only promotional content as this can quickly turn to noise and detract as opposed to attract people.

Looking for blog ideas? Check out this link

Check out this link for making your content more interesting

Another important part of SEO are links that attract people to your website. For this reason, you want to attract high quality links to your website. Guest blogging and infographic posts are a good way to attract more high quality links. This is important because if external links to your website are viewed as spam, Google’s analysis will, with time filter out your website in searches as spam.

Lastly, monitor your performance with an analysis tool like Google Analytics. If you already do not any analysis tool, downloading Google analytics for your website is a simple 4-step  and free process. Click on the following link and follow the steps: analytics.google.com. For those who are using an analytical instrument, check out the data results under organic SEO specifically. For more information on analyzing this click here.