Instagram has proved to be a powerful marketing tool for businesses looking to increase their reach and awareness of their products and services.

Moreover, Instagram is a brilliant way to broaden your business’s scope and improve customer engagement.

Most importantly, Instagram attracts more active users than any other social media site.

According to research, Instagram outperforms other social media platforms such as Facebook, Pinterest, and YouTube when it comes to time spent on the platform.

So, to help you get started, here are some key Instagram statistics to consider as you develop your marketing strategy:

Instagram has a monthly active user base of 1 Billion people.

71% of Instagram users are under 35 years old.

Instagram story is used by 500 million accounts every day.

90% of Instagram users follow at least one business.

On average, users spend 53 minutes a day on Instagram.

83% of Instagram users say they use the platform to find new products or services.

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