So, you have a website for your business, great move! But is it properly managed? Well, I hope you understand that your website is a great means to reach more people online. Hope you are also aware that as a business, your website is your door to greater opportunities. But then, it is not enough to own a website, proper management and maintenance are required. This is because a well-managed website paves the way for more business opportunities.

Web management and maintenance involves regularly analyzing, promoting and updating a website for likely issues. It is the easiest way to maintain a website’s position on the Search Engine Result Page (SERP) and boost its traffic. It also helps maintain website-related keywords, and boost its online visibility.

When a website is properly managed, the webpages remains active. Putting up good content on your website is not enough to scale it on Google, proper management is required to help boost the SEO. Sometimes improper management can cause bad user experience amongst others.

Here is an example of what poor website management can cause;

A few years ago, John built a website for his small business. He planned to leverage the website to scale online visibility and boost sales. John managed to reach his visibility and sales target after launching the website. However, the visibility didn’t last long due to improper management that caused John’s website to be invisible. 

Websites aren’t what you create once and never look back. A lot of business owners launch their website and neglect the importance of maintenance, believing that having an online presence is all that is needed to rank on Search Engine. Don’t be like John! 

A well-maintained website is key for a business to thrive online. As it plays a major role in attracting, engaging and retaining your customers.

Well-maintained websites help web crawling, the process through which Search Engines arrange contents that rank. It is important to note that Search Engines make use of the ‘’if-modified-since” HTTP header to confirm when you last modified your website. A site with low modification is always pushed below active competitors on Search Engine listing.

How to Maintain your Website

Check to confirm that your website is not slow across different user devices. This will help understand your visitors’ user experience and serve them better.

Also, check to confirm business-related keywords online and update your site’s SEO. This will help scale your site above the competitors in your business niche.

Finally, confirm all links to ensure proper redirection to your website. Broken links with error ‘404’ are bad for the reputation of your website, as well as your business. To correct this, you will have to employ the service of a good web designer.

Keep in mind that proper management and maintenance of your website is a continuous process. This process will require the services of a professional web manager. Wondering where to find professional Website Managers? We have the best of Web developers who can manage your sites and optimize it for Search Engine. Send a mail to info@crenov8.com let us give it a professional touch.

Written by Victoria Ilori