The study of customers and how they act while deciding to purchase a product that meets their needs is referred to as consumer buying behavior. It is the analysis of consumer behavior that leads to the purchase including the use of specific products. Beliefs and opinions among consumers are rapidly evolving. Companies must use deep […]

A pitch deck is a presentation that you use to pitch investors on your idea or company. It is regarded as one of the most essential documents that your organization will create mostly during the fundraising stage. The important features of your company strategy, the products and services you offer,  financial forecasts, and capital needs […]

It’s possible that you’ll learn about best practices on how to manage a business at highly ranked business schools. In order to overcome obstacles and build a successful career, you will need to have a different set of capabilities that you didn’t learn in business school. Here are 10 things business schools don’t teach you: It’s the […]

In recent years, data technology has emerged as a highly effective tool for businesses, regardless of their size or industry sector. The most major benefit of Big Data is that it provides organizations with a number of innovative possibilities. The ability to improve operational efficiency, inspire innovation, enhance customer satisfaction, and most importantly, maximize profits […]

Organizations must emphasize mental health to avoid a productivity decrease as many workers struggle to handle a shifting work dynamic amid a global pandemic. For both employees and employers, mental health has become a major issue. We’ve all had times when life has gotten the best of us, whether it’s because of work, health, or […]

According to a new report, consumer spending through digital wallets would hit more than $10 trillion in 2025, up from $5.5tn last year.  The rise of more than 80 per cent over the five-year period will be driven by the increased adoption of digital payments in the wake of the Covid-19 pandemic, UK-based Juniper Research […]

The rate of adoption of 5G technology is significantly faster than that of 4G, let alone 3G, and it is another another evidence of an industry that never stops innovating and bringing new technologies to market. The fifth-generation mobile network is referred to as 5G. After 1G, 2G, 3G, and 4G networks, it is a new […]

Business technology tools can help you save time and money so you can expand your company. With the rapid growth and adoption of emerging innovative technologies, a perfect blend of business and technology is required to build a successful business in today’s market. Almost all of a business operations are now facilitated by technology, however […]

The choice between a laptop and a desktop computer used to be simply based on how much performance you required vs how convenience. Deciding between a more battery life or a lower price, having a larger screen or more compact size? Choosing between a laptop and a desktop these days is all about maximizing the choices available. With […]

In the event of an emergency or disaster, a business continuity plan (BCP) outlines processes to prevent damage, sustain development, and recover. It is crucial to build a recovery strategy that handles the worst-case situation, regardless of the size of the company. Even though you run a small business, you must have a contingency plan […]