A brand, beyond being described as a person’s or organization’s identity, is also a description of the relationship between an individual or organization and its customers. It keeps up with the ever-changing market situation by adapting the relationship to the changing customer needs, redefining the relationship to a certain demographic of the market, and create […]

Organizational culture defines shared beliefs, values, and behaviors between organization employees and stakeholders. It maps out a unique social and psychological environment in the organization that influences the business processes, employee engagement levels, and customer experience. One vital cultural trait that is fast defining business performance is the culture of innovation. It influences both existing […]

Design thinking draws from the process where an organization seeks to understand their stakeholder(s) challenges and perspectives to better define what actual problem it is that they seek to provide a solution for. It is a process that creates business solutions premised on what the business stakeholders actually desire alongside what is technologically feasible and […]

The first human passenger tests were successfully conducted on November 8th, 2020 at Virgin Hyperloop’s 500-meter DevLoop test site in Las Vegas, Nevada; making history in transportation with an XP-2 Test Vehicle that makes it possible for passengers to safely travel in a hyperloop environment. With Dubai’s DP World as a major shareholder in the […]

A majority of entrepreneurs and leaders embrace the fact that innovation is the lifeline of a successful company, while doing so they have neglected the importance of marketing, especially digital marketing. Evidently, this often results in loss/waste of opportunities which unfortunately leads to failure of many businesses. Marketing for a business, in its richest and […]

Without doubt, successful businesses need a brilliant idea to start with.  However, in today’s fiercely competitive work environment, young entrepreneurs think innovation is the way to stand out from the crowd, which is rather untrue. Everyone has a big idea but not all turn into profitable businesses. Here’s a list of how to make your […]

It’s no surprise that various businesses, small and large have been severely affected by the pandemic. However, there’s one way to fight the situation and make your company stable, again – rebranding. In addition, if you are considering a rebrand for your company because of the company’s mission/vision or values have altered, especially given the […]

A good workplace should encourage creativity and overflow with it. A creative workplace is not natural, but it can certainly be developed. Creativity finds you at an unexpected time and place, but don’t wait for it to find you, keep looking. Not every job requires constant creative skills, but you can improve the teams’ or […]

If you’re absolutely new to work-from-home pattern of work because of the pandemic, there are a few things that would require change in order to make work from home a success. Check out these tips to ensure productivity: Maintain regular hours Create a schedule for your working hours and stick to it. When you have […]

Entire nations are placed under strict lockdown and people are stashing supplies. The on-going pandemic experiences have restructured employees and their employers’ viewpoint of the workplace.  It has affected overall wellbeing, ways of interaction amongst each other and the flexibility offered by employers. Even after the coronavirus leaves, the effect will be felt on how we […]