Big Data, like the name implies, is referred to as a huge volume and highly complex amount of data that is constantly growing at exponential rates. However, the unique characteristics of Big Data are its volume (size), velocity (speed), variety (nature), value (worth), and veracity(accuracy), making it impossible for traditional data processing software to manage. […]

As the United Arab Emirates (UAE) celebrates its 49th National day, let’s explore some interesting stats about the UAE. • Demographics o Population: 9.8 million o Male: 69% o Female: 31% o Migrants: 88% o 0.13% of the world population o Median age: 32.6 years o Literacy rate: 93% • Business o Current GDP of […]

With 49 years of continuous resilience, UAE has stood the test of time in ensuring a continuous enabling business environment for local and foreign direct investment across multiple business sectors amidst the global pandemic in 2020. The country takes pride in her continuous adoption of global best practices in business operations, multiple award winnings for […]

A brand, beyond being described as a person’s or organization’s identity, is also a description of the relationship between an individual or organization and its customers. It keeps up with the ever-changing market situation by adapting the relationship to the changing customer needs, redefining the relationship to a certain demographic of the market, and create […]