Category Archives: Technology


Marketing

Why is social media marketing more important now than ever?

While the majority of businesses recognize that innovation is the heartbeat of a successful business, many have overlooked the necessity of marketing, particularly social media marketing. Undoubtedly, this frequently leads to the loss or waste of opportunities, which, evidently, contributes to the loss of many organizations. Today, social media marketing for businesses is more crucial […]

Technology Tools

Top Technology Tools Every Business Needs Today to Save Time and Money

Business technology tools can help you save time and money so you can expand your company. With the rapid growth and adoption of emerging innovative technologies, a perfect blend of business and technology is required to build a successful business in today’s market. Almost all of a business operations are now facilitated by technology, however […]

Laptop Desktop

Which is better for you: a Laptop or a Desktop?

The choice between a laptop and a desktop computer used to be simply based on how much performance you required vs how convenience. Deciding between a more battery life or a lower price, having a larger screen or more compact size? Choosing between a laptop and a desktop these days is all about maximizing the choices available. With […]

Cloud Technology

How Can Cloud Technology Help Grow Your business?

Companies must prioritize their efforts and develop a cloud-ready operational strategy in order to reap the full benefits of cloud technology. The outbreak of COVID-19 has only increased the necessity for businesses to embrace digital business strategies. Cloud services are the only way to achieve the essential responsiveness and basic technologies for this change. Companies that […]

Big Data

What are the Benefits of Big Data for Small Businesses?

Big data, according to 61% of businesses, boosts revenue by providing deep insights into customers’ behavior. With this vital information, you can gain deeper insight into your clients’ collective mindset and learn what they actually need from your business. The majority of small and mid-sized business owners believe that “big data” is only for “big […]

Pioneering Innovation

Pioneering Innovation in a Digital Transformation era

Pioneering Innovation goes beyond the norm, it is a well-executed idea that distinguishes itself from competitors while also disrupting the market. Some changes may be beyond your influence, but the change that innovation brings is well within your grasp. You could also use the most recent innovations to enhance your market plan, or you can pioneer innovation […]

Technology Tipping Point 2030

11 Technology Tipping Points we will reach by 2030 – Analytics

Technology has evolved to the point that it is no longer regarded as an option, but rather as a necessity. By 2030, many of the new innovations that you hear about today would have reached a tipping point. Here are 11 Technology tipping points we will reach by 2030; • By 2022, one trillion sensors […]

Technology, Data, AI

Using Technology, Data, and Artificial Intelligence to improve the Customer Experience

Data and technology are incredibly durable, and mobile computing, artificial intelligence, augmented reality, and virtual reality are all evolving customer experience in significant ways. Most information is derived from the use of  smartphones and the Internet on a regular basis. This information is referred to as big data, and it is here that Artificial intelligence can […]

Business Technology

How Technology can help Business in gaining a Competitive Edge

Technology is revolutionizing businesses, and it is quickly becoming a prerequisite for success. Small and medium-sized companies are often on the lookout for new technologies to help them build a more profitable, effective, and innovative workforce. Furthermore, the growing trend of remote workers has increased demand for on-demand data, which is data that can be […]

Human-Artificial intelligence

Bridging the Human-Artificial Intelligence Gap

As our dependence on Artificial Intelligence (AI) grows, it’s more important than ever to grasp the dynamics of Human-Artificial Intelligence and how we communicate with it in order to improve and elevate the tasks we perform. Human-Artificial Intelligence is especially important in areas where it is used to support high-risk decision making processes. With artificial […]