With 49 years of continuous resilience, UAE has stood the test of time in ensuring a continuous enabling business environment for local and foreign direct investment across multiple business sectors amidst the global pandemic in 2020. The country takes pride in her continuous adoption of global best practices in business operations, multiple award winnings for […]

Sheikha Bodour bint Sultan Al Qasimi is the Founder and Chief Executive Officer of Kalimat Publishing Group, Patron of the UAE Board on International Books for Young People (IBBYP), former President and Founder of the Emirates Publishers Association, and Director of Knowledge Without Borders. She has also recently been appointed as the President of the […]

The growing impact of business activities on the natural and business environments is increasingly gaining the attention of sustainability practitioners around the globe. While several organizations claim to align with sustainable business practices, only a few actually do or are in the process of adopting sustainability. Sustainable business practices are premised on the drive for […]

A brand, beyond being described as a person’s or organization’s identity, is also a description of the relationship between an individual or organization and its customers. It keeps up with the ever-changing market situation by adapting the relationship to the changing customer needs, redefining the relationship to a certain demographic of the market, and create […]

Organizational culture defines shared beliefs, values, and behaviors between organization employees and stakeholders. It maps out a unique social and psychological environment in the organization that influences the business processes, employee engagement levels, and customer experience. One vital cultural trait that is fast defining business performance is the culture of innovation. It influences both existing […]

Design thinking draws from the process where an organization seeks to understand their stakeholder(s) challenges and perspectives to better define what actual problem it is that they seek to provide a solution for. It is a process that creates business solutions premised on what the business stakeholders actually desire alongside what is technologically feasible and […]

The first human passenger tests were successfully conducted on November 8th, 2020 at Virgin Hyperloop’s 500-meter DevLoop test site in Las Vegas, Nevada; making history in transportation with an XP-2 Test Vehicle that makes it possible for passengers to safely travel in a hyperloop environment. With Dubai’s DP World as a major shareholder in the […]

A majority of entrepreneurs and leaders embrace the fact that innovation is the lifeline of a successful company, while doing so they have neglected the importance of marketing, especially digital marketing. Evidently, this often results in loss/waste of opportunities which unfortunately leads to failure of many businesses. Marketing for a business, in its richest and […]

Without doubt, successful businesses need a brilliant idea to start with.  However, in today’s fiercely competitive work environment, young entrepreneurs think innovation is the way to stand out from the crowd, which is rather untrue. Everyone has a big idea but not all turn into profitable businesses. Here’s a list of how to make your […]

It’s no surprise that various businesses, small and large have been severely affected by the pandemic. However, there’s one way to fight the situation and make your company stable, again – rebranding. In addition, if you are considering a rebrand for your company because of the company’s mission/vision or values have altered, especially given the […]