Marketers are constantly coming up with new marketing strategy trends. Likewise, marketers are constantly on the lookout for new ways to engage customers and create long-lasting experiences that resonate with their target audiences. Keeping up with key marketing statistics is the simplest way to ensure your organization remains relevant. Understanding what works and what doesn’t […]

Intelligent automation would take on a much more significant role in a post-pandemic ecosystem. If 2020 has taught businesses one thing, it is the importance of building resilient businesses that can adapt to business challenges. Intelligent automation (IA) is the key of process streamlining and redundancy reduction in a rapidly global economy. In essence, automation […]

Business metrics also know as key performance indicators are used to measure, track and assess quantified activities that determine the performance or failure of a business. It is crucial to understand business metrics, goals, KPIs, and targets, prior to making a deeper analysis into the core business details. Business metrics give a deeper insight into the […]

Here are five Business trends and forecasts for 2021 you should know about; • In 2021, social media advertising spending will increase by 15%, raising the total spent on social media advertising to $105 billion. • Global GDP is expected to grow by around 4.6% in 2021, following a 4.2% decrease in 2020. • Remote […]

In 2021, organization will increasingly look to data analytics, automation and artificial intelligence as they strive to improve their efficiency and productivity. However, as companies become significantly dependent on data and accurate data becomes a strategic advantage. Rapid access to data for analysis and decision-making is of utmost important. In how a company operates, data […]

Digital transformation is the integration of digital technology in all areas of a business, improving current and creating new operation processes, as well as deliver more value to customers. It cuts across all business units, how their business processes are executed and the nature of interactions that occur with customers; calling for a need to […]

The use of AI and Data Analytics in every organization has become essential in today’s business world. According to PwC, modern compliance must use robust technology and data analytics to assess their methods and the various businesses they engage in. The following are some of the key benefits of using AI for your business: AI […]

Big Data, like the name implies, is referred to as a huge volume and highly complex amount of data that is constantly growing at exponential rates. However, the unique characteristics of Big Data are its volume (size), velocity (speed), variety (nature), value (worth), and veracity(accuracy), making it impossible for traditional data processing software to manage. […]

Recent trends arising from the global pandemic has resulted in drastic lifestyle changes affecting both businesses and individuals and their interactions levels with each other. For many countries, another phase of lockdown is in full swing while others are gradually getting used to safety precautions in their social interactions. E-commerce has experienced a similar hike […]