Happy New Year!! Fresh HOPES, Fresh FEELINGS, Fresh PLANS, Fresh COMMITMENTS. Welcome, 2021 with a fresh ATTITUDE. Happy New Year!!  

Digital transformation is the integration of digital technology in all areas of a business, improving current and creating new operation processes, as well as deliver more value to customers. It cuts across all business units, how their business processes are executed and the nature of interactions that occur with customers; calling for a need to […]

Innovation depicts newness, change, new products, new business processes, a new order of things, and with innovation comes positive change and business profitability if it’s done the right way. Business innovation happens when organizations introduce new processes, services, or products to affect positive change in their business. This plays out in the business models, revenue […]

The 40th edition of GITEX Technology Week kicked off on the 6th of December 2020 at the Dubai World Trade Center, with Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of the Executive Council of Dubai inaugurating the event. Attendees include dignitaries and leading global organizations from several industries to […]

Big Data, like the name implies, is referred to as a huge volume and highly complex amount of data that is constantly growing at exponential rates. However, the unique characteristics of Big Data are its volume (size), velocity (speed), variety (nature), value (worth), and veracity(accuracy), making it impossible for traditional data processing software to manage. […]

Recent trends arising from the global pandemic has resulted in drastic lifestyle changes affecting both businesses and individuals and their interactions levels with each other. For many countries, another phase of lockdown is in full swing while others are gradually getting used to safety precautions in their social interactions. E-commerce has experienced a similar hike […]

As the United Arab Emirates (UAE) celebrates its 49th National day, let’s explore some interesting stats about the UAE. • Demographics o Population: 9.8 million o Male: 69% o Female: 31% o Migrants: 88% o 0.13% of the world population o Median age: 32.6 years o Literacy rate: 93% • Business o Current GDP of […]

With 49 years of continuous resilience, UAE has stood the test of time in ensuring a continuous enabling business environment for local and foreign direct investment across multiple business sectors amidst the global pandemic in 2020. The country takes pride in her continuous adoption of global best practices in business operations, multiple award winnings for […]

Sheikha Bodour bint Sultan Al Qasimi is the Founder and Chief Executive Officer of Kalimat Publishing Group, Patron of the UAE Board on International Books for Young People (IBBYP), former President and Founder of the Emirates Publishers Association, and Director of Knowledge Without Borders. She has also recently been appointed as the President of the […]

A brand, beyond being described as a person’s or organization’s identity, is also a description of the relationship between an individual or organization and its customers. It keeps up with the ever-changing market situation by adapting the relationship to the changing customer needs, redefining the relationship to a certain demographic of the market, and create […]