With 49 years of continuous resilience, UAE has stood the test of time in ensuring a continuous enabling business environment for local and foreign direct investment across multiple business sectors amidst the global pandemic in 2020. The country takes pride in her continuous adoption of global best practices in business operations, multiple award winnings for […]

Sheikha Bodour bint Sultan Al Qasimi is the Founder and Chief Executive Officer of Kalimat Publishing Group, Patron of the UAE Board on International Books for Young People (IBBYP), former President and Founder of the Emirates Publishers Association, and Director of Knowledge Without Borders. She has also recently been appointed as the President of the […]

A brand, beyond being described as a person’s or organization’s identity, is also a description of the relationship between an individual or organization and its customers. It keeps up with the ever-changing market situation by adapting the relationship to the changing customer needs, redefining the relationship to a certain demographic of the market, and create […]

Organizational culture defines shared beliefs, values, and behaviors between organization employees and stakeholders. It maps out a unique social and psychological environment in the organization that influences the business processes, employee engagement levels, and customer experience. One vital cultural trait that is fast defining business performance is the culture of innovation. It influences both existing […]

Design thinking draws from the process where an organization seeks to understand their stakeholder(s) challenges and perspectives to better define what actual problem it is that they seek to provide a solution for. It is a process that creates business solutions premised on what the business stakeholders actually desire alongside what is technologically feasible and […]