3D technology, artificial intelligence, augmented reality, and virtual reality appear to be redefining the advertising ecosystem. Technology will undoubtedly continue to shape the future of marketing and advertising. The marketing industry is using technology to broaden the scope of the brand experience. From text to image to video to immersive content, 3D technology, artificial intelligence, […]

Marketers are constantly coming up with new marketing strategy trends. Likewise, marketers are constantly on the lookout for new ways to engage customers and create long-lasting experiences that resonate with their target audiences. Keeping up with key marketing statistics is the simplest way to ensure your organization remains relevant. Understanding what works and what doesn’t […]

Intelligent automation would take on a much more significant role in a post-pandemic ecosystem. If 2020 has taught businesses one thing, it is the importance of building resilient businesses that can adapt to business challenges. Intelligent automation (IA) is the key of process streamlining and redundancy reduction in a rapidly global economy. In essence, automation […]

In the last 12 months, Consumer behavior has changed dramatically. By investing their time and resources differently, consumers are adjusting to new individual situations, wondering what the lies ahead. With the recent ongoing global pandemic, individuals now view things differently. Also, spend differently and, in many cases, make different choices. Beyond this crisis, the patterns […]

In the last few years, cloud computing has increasingly gained popularity. It is becoming more difficult for individuals and organizations to maintain all of their information and systems up and running on in-house database servers. Cloud computing runs on a simple principle that allows users to access a system’s functionality and information without having to […]

Business metrics also know as key performance indicators are used to measure, track and assess quantified activities that determine the performance or failure of a business. It is crucial to understand business metrics, goals, KPIs, and targets, prior to making a deeper analysis into the core business details. Business metrics give a deeper insight into the […]

Organizations need to be future-ready to succeed in an era of transformation. It’s one thing for businesses to realize that in an era of transformation, they need to reinvent the way business is done to succeed. A future-ready organization must be able to meet the changing needs of the market in a flexible way by […]

Creating value through innovation is a process of discovery, development and transformation, it is never a one-time occurrence. Innovation is what fuels an organization to evolve from a market viewpoint. Any organization that does not innovate is going to fail soon. That is why businesses need to be able to adjust to changes, to continuously […]

Here are five Business trends and forecasts for 2021 you should know about; • In 2021, social media advertising spending will increase by 15%, raising the total spent on social media advertising to $105 billion. • Global GDP is expected to grow by around 4.6% in 2021, following a 4.2% decrease in 2020. • Remote […]

In 2021, organization will increasingly look to data analytics, automation and artificial intelligence as they strive to improve their efficiency and productivity. However, as companies become significantly dependent on data and accurate data becomes a strategic advantage. Rapid access to data for analysis and decision-making is of utmost important. In how a company operates, data […]