Blog

consumer behavior

Understanding Consumer Behavior and influencing it

The study of customers and how they act while deciding to purchase a product that meets their needs is referred to as consumer buying behavior. It is the analysis of consumer behavior that leads to the purchase including the use of specific products. Beliefs and opinions among consumers are rapidly evolving. Companies must use deep […]

Emerging Technologies

Understanding the value and impact of Emerging Technologies

Emerging technologies are those technologies that are at the beginning stages of development or are in their early stages, where they are beginning to emerge into popularity from obscurity. Emerging technologies are a class of new technological innovations that are being developed or will be developed over the next five to ten years. To be defined […]

Innovation Process

The Seven phases of Innovation Process

Developing an innovation process can boost the long-term value of a company. Businesses are more than ever realizing the importance of the innovation process. The creation of an imaginative idea or even the alteration of an existing idea to create a modified solution is both examples of innovation. The value of innovation to a company’s long-term […]

Pitch Deck

What is a Pitch Deck and Why Do You Need One: 11 key points to include In a pitch deck

A pitch deck is a presentation that you use to pitch investors on your idea or company. It is regarded as one of the most essential documents that your organization will create mostly during the fundraising stage. The important features of your company strategy, the products and services you offer,  financial forecasts, and capital needs […]

Designing Sustainability

Designing for the future with a focus on sustainability

Designing in recent times has sought to address a few of the challenges of sustainability by creating a world that can evolve to a widely divergent future in an environment that is shifting at an accelerating rate. Organizations are beginning to recognize the importance of sustainable design in areas other than look and feel. Every part of […]

Business Schools

What business schools don’t teach you

It’s possible that you’ll learn about best practices on how to manage a business at highly ranked business schools. In order to overcome obstacles and build a successful career, you will need to have a different set of capabilities that you didn’t learn in business school. Here are 10 things business schools don’t teach you: It’s the […]

Inclusive culture

Fostering an inclusive culture: Why is it so important?

An inclusive culture is all about connecting people with others to make a positive contribution and also have a sense of identity and belonging. Sustaining an inclusive workplace allows employees from all backgrounds and experiences to achieve success and thrive in their career paths. An Inclusive culture also values and sees the differences which we all bring to […]

Data Technology

How Data Technology delivers and drives business value

In recent years, data technology has emerged as a highly effective tool for businesses, regardless of their size or industry sector. The most major benefit of Big Data is that it provides organizations with a number of innovative possibilities. The ability to improve operational efficiency, inspire innovation, enhance customer satisfaction, and most importantly, maximize profits […]

Mental Health

Managing and promoting mental health at work

Organizations must emphasize mental health to avoid a productivity decrease as many workers struggle to handle a shifting work dynamic amid a global pandemic. For both employees and employers, mental health has become a major issue. We’ve all had times when life has gotten the best of us, whether it’s because of work, health, or […]

Digital wallet

Digital Wallet spending will grow to more than $10 Trillion by 2025

According to a new report, consumer spending through digital wallets would hit more than $10 trillion in 2025, up from $5.5tn last year.  The rise of more than 80 per cent over the five-year period will be driven by the increased adoption of digital payments in the wake of the Covid-19 pandemic, UK-based Juniper Research […]