Start-ups as we know it are new businesses that enter the market with an ambition to grow and prosper beyond the solo founder, unlike entrepreneurship. Every business that is formed requires a new idea, something different than the existing market. However, as Bill Gross explains, an idea is not the only reason new businesses succeed […]

A majority of entrepreneurs and leaders embrace the fact that innovation is the lifeline of a successful company, while doing so they have neglected the importance of marketing, especially digital marketing. Evidently, this often results in loss/waste of opportunities which unfortunately leads to failure of many businesses. Marketing for a business, in its richest and […]

Without doubt, successful businesses need a brilliant idea to start with.  However, in today’s fiercely competitive work environment, young entrepreneurs think innovation is the way to stand out from the crowd, which is rather untrue. Everyone has a big idea but not all turn into profitable businesses. Here’s a list of how to make your […]

It’s no surprise that various businesses, small and large have been severely affected by the pandemic. However, there’s one way to fight the situation and make your company stable, again – rebranding. In addition, if you are considering a rebrand for your company because of the company’s mission/vision or values have altered, especially given the […]

A good workplace should encourage creativity and overflow with it. A creative workplace is not natural, but it can certainly be developed. Creativity finds you at an unexpected time and place, but don’t wait for it to find you, keep looking. Not every job requires constant creative skills, but you can improve the teams’ or […]

If you’re absolutely new to work-from-home pattern of work because of the pandemic, there are a few things that would require change in order to make work from home a success. Check out these tips to ensure productivity: Maintain regular hours Create a schedule for your working hours and stick to it. When you have […]

Entire nations are placed under strict lockdown and people are stashing supplies. The on-going pandemic experiences have restructured employees and their employers’ viewpoint of the workplace.  It has affected overall wellbeing, ways of interaction amongst each other and the flexibility offered by employers. Even after the coronavirus leaves, the effect will be felt on how we […]

Coronavirus has led to an unforeseen disruption of business activities, abrupt shutdowns, job losses, forceful restructuring, salary cuts, and economic hardship. All these are as a result of a general ill-preparedness of the ecosystem.     The business landscape had not seen anything compared to COVID-19. The first global pandemic was the Spanish Flu that ravaged […]

Britain has been advised to use low-cost disinfectant spray to hold and prevent the outbreak in the country. The suggested spray has already shown improved results in COVID-hit nations like the UAE, South Korea and China. The World Health Organization (WHO) has approved of hypochlorous acid, which is colorless and has a water-like form. Hypochlorous […]

Starting a business is big task and responsibility. Plenty of research and checking market viability is a huge process and often needed. But again, there are some tips which you might have not heard of it anywhere which can help you accelerate the process. The following tips are essential while starting up a small business: […]